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Center of Agricultural Trade Promotion (Agritrade) and TikTok signed a strategic cooperation to improve digital transformation capacity for the national OCOP program.

Center of Agricultural Trade Promotion (Agritrade) and TikTok signed a strategic cooperation

The signing ceremony of the Memorandum of Understanding aims to strengthen support for small and medium-sized enterprises and cooperatives in digitizing trade promotion activities under the One Commune One Product Program (OCOP). This activity also contributes to the implementation of the national target program on building new rural areas for the period of 2021 - 2025.
Accordingly, TikTok will continue to expand the scope of implementing training courses to support digital capacity improvement for OCOP subjects in provinces and cities (Ninh Binh, Thanh Hoa, Thai Nguyen, Hue, Lam Dong, etc.). At the same time, restart the hashtag #DacSanVietNam on the platform to promote interaction and trade connection between units and consumers.
Diversifying forms of trade promotion, including putting these products on a digital platform, is considered an inevitable step, contributing to opening up new markets, increasing opportunities to reach customers and bringing new products to customers and notably economic efficiency to the communities.

Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam

In 2022, TikTok successfully organized more than 10 local training courses on digital transformation, attracting 200 subjects to open booths on TikTok Shop to sell more than 500 products specific to each region. In particular, the hashtags #OCOP and #DacSanVietNam have attracted nearly 350 million views, thereby opening up opportunities for searching, consuming and developing potentials for OCOP products.
According to Mr. Nguyen Lam Thanh, Representative of TikTok Vietnam, recognizing the opportunities and challenges of OCOP subjects when participating in the digital economy, TikTok constantly prioritizes implementing long-term activities to show commitment. parallel and support local businesses, especially small and medium enterprises to develop business on the digital platform.
In the latest cooperation framework, TikTok will become the official partner of the Agricultural Trade Promotion Center in promoting training, training to improve digital skills in content production, promotion and marketing. marketing for the Center, its member units and OCOP subjects.
In particular, businesses can participate in specialized training classes on creating short content on TikTok, learn creative TikTok for Business solutions and comprehensive e-commerce solutions on TikTok Shop to get the most out of them. multi-strength of the platform.
TikTok will set up direct consulting groups to guide and solve problems in the process of setting up and operating a sales channel in addition to setting up a separate category for OCOP products on TikTok Shop.

Mr. Nguyen Minh Tien, Director of  Agricultural Trade Promotion Center

Mr. Nguyen Minh Tien, Director of Agricultural Trade Promotion Center said: “The positive results in 2022 have further strengthened the development prospects of OCOP on the digital platform, and at the same time created impetus for innovations. innovative and creative start-ups in the fields of agriculture and rural areas."
Not only focusing on promoting product groups of food and agricultural products, TikTok will arouse the potential and maximize the unique products with advantages associated with local culture and people to serve. tourism development.
Accordingly, TikTok will cooperate with Center of Trade Promotion and Department of E-commerce and Digital Economy (Ministry of Industry and Trade) to pilot the digitization of some traditional craft villages and support activities to promote cultural values. Ethnicity, handicrafts for artisans through creative tools on the platform./.