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With the theme of "Jungle Quintessence", Coffee Festival 2019 is not only to honor the unique culture but also to promote the quintessential coffee beans of the Central Highlands.

In March 9th evening, Buon Ma Thuot Coffee Festival 2019opened in 10-3 Square, Buon Ma Thuot city, Dak Lak province, with many imprints bearing typical colors of the Central Highlands.

With the  inspration of the highest Chu Yang Sin mountain range in Dak Lak, the opening stage has brought a space of majestic highland forests. Colorful art program with Chapter I - Land & Water; Chapter II - Wind and fire and Chapter III - Jungle Quintessence, and left many imprints in the hearts of the audiences.

Inspired by the "Four Great Elements" - 4 major elements in the universe and the human life of the Central Highlands people are "Land - Water - Wind - Fire", the opening ceremony this year not only speaks out the features specific culture but also highlights and honors the quintessential coffee beans of the Central Highlands.

In addition to traditional cultural values, staging techniques related to water, fire and 3D mapping projection techniques combined with real actor interaction have created beautiful performances, helping the stage more sparkling and fanciful.

Taking place in 60 minutes, the 7th opening ceremony of Buon Ma Thuot Coffee Festival has brought to the audience a lot of emotions, promising a successful coffee season and bearing the imprint of the Central Highlands.

The 7th Buon Ma Thuot Coffee Festival continues to promote the brand of Buon Ma Thuot coffee, contributing to raising the value and confirming  the position of Vietnamese coffee brand in the world market.