Lộc Trời 28 is a short term rice variety and the final product between the hybrid of Loc Troi 1 and Basmati rice variety of India. High-yielding, fragrant and nutritious compared to other varieties, Loc Troi 28 was well received at an international rice convention held in China.
Vietnamese rice producers now focus on production value, not just increasing volume. Furthermore, Vietnam has become a member of the global sustainable rice production programme, and for the first time in years, Vietnam rice price is higher than Thailand’s.
In recent years, Vietnam’s rice industry has paid more attention to promotional activities. The launch of Vietnam’s national rice logo has reiterated the efforts to bring more rice to the world market.
However, in the context of global warming and unpredictable weather patterns, as well as limitation in value chains and farmers’ struggle to make a living from growing rice, there is much needed to be done.
The global market is changing at a rapid pace and it requires Vietnam’s rice industry to heighten the production volume, improve the quality and deliver more diverse rice products.-VNA